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Author Gladwell, Malcolm, 1963-
Title Blink : the power of thinking without thinking / by Malcolm Gladwell.
Publisher New York : Little, Brown, c2005.
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LOCATION CALL NUMBER STATUS
 Main - Adult Non-Fiction  153.44 G543    CHECK ON SHELF
 Main - Adult Non-Fiction  153.44 G543 c.2  CHECK ON SHELF
 Main - Adult Non-Fiction  153.44 G543 c.4  CHECK ON SHELF

Description viii, 277 p.
Notes Includes bibliographical references (p. [255]-262) and index.
Summary How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
Subject Decision making.
Intuition.